top of page
Copywriter (EN/SP)
Constellation Brands winning pitch
As a bilingual copywriter, I got the chance to contribute to Publicis Groupe’s pitch for Constellation Brands on the Modelo brand. I developed different concepts for the deck, and those ideas helped the team win the account.
Concept 1
Modelo wanted to be the beer of choice for the broader Hispanic community, not just Mexicans. I leaned into the richness of different dialects–highlighting the unique names we use across countries–and showed how, no matter where we’re from, we can all agree that Modelo is the gold standard of beer.
Concept 2
As part of the Hispanic community, we wanted to capture the spirit of gathering without barriers–built around the phrase “you don’t need an invitation,” a common way of welcoming friends who feel like family. With Modelo at the center, the idea was to celebrate togetherness, creating memories and making every moment feel special.
bottom of page